Gold offers investors taste of an old standard

February 15, 2014

While watching the Winter Olympic Games in Sochi, Russia, do you ever wonder how much the gold medals are actually worth?

Turns out a gold medal isn’t actually worth its weight in gold. The last time solid-gold Olympic medals were awarded was at the 1912 Summer Games in Stockholm. Today, the medals are mostly silver covered in just 6 grams of gold. The Sochi medals are the largest and heaviest ever produced for the Olympics. They are 4 inches in diameter, 0.4 inches thick and weigh a full pound. Using current prices of gold and silver, the actual value of an Olympic gold medal today is about $550.

The current price of gold is about $1,300 per ounce. Two years ago at the Summer Olympics in London, when gold was selling for about $1,600 an ounce, a gold medal was worth about $650 — and that was a smaller medal with a total weight of 14 ounces. While the price of gold has fallen by about 20 percent since those Olympics, gold continues to be an investment of interest for many people.

But investing in gold can be tricky.

There are several reasons an investor might consider adding gold to his or her portfolio — after all, humans have been mesmerized by this lustrous, nontarnishable, malleable metal for many millennia. But once the decision is made to invest in gold, one must decide how to invest in it. Here are three popular approaches.

1. Physical possession: Investors can buy gold bullion in the form of coins or bars. This is the most common and direct way to own gold.

The problem with physical possession of gold is that, except for small quantities, there will be storage and possibly insurance costs. Many investors keep their gold in a bank safe deposit box. If you are keeping it in a safe in your home, be sure to talk to your insurance agent about the limitations of your homeowner’s policy. With gold coins or bars, expect transaction fees when you buy or sell them.

The next decision is what type of coin or bar to purchase. South African gold Krugerrands are popular coins, but other choices include the gold American Gold Eagle, Canadian Gold Maple Leaf, Swiss 20 franc and British gold Sovereign coins. Each is priced differently, although each weighs an ounce.

2. Gold-mining stocks: When buying mining stock, investors accept risk in exchange for what they expect will be a larger upside if the business and market conditions are favorable.

As long as the cost of extracting the gold is well below the selling price of gold, mining companies should be able to profit, and so should shareholders.

3. Gold exchange-traded funds: The most popular gold exchange-traded fund is GLD. This is a very inexpensive way to get gold exposure, and because GLD trades on the stock exchange, it can be bought or sold every day, making it a very liquid investment. GLD is an exchange-traded fund based solely on gold, but there are also ETFs for gold-mining stocks, such as the Market Vectors Gold Miners or GDX.

For those of us not competing in Sochi but who are still interested in getting a taste of gold, talk to your financial adviser about why gold or other commodities may be appropriate for your portfolio.

Phoebe Venable, chartered financial analyst, is president and COO of CapWealth Advisors LLC. Her column on women, families and building wealth appears each Saturday in The Tennessean.


April 10, 2025
Tim Pagliara named Best-In-State Wealth Advisor for Tennessee by Forbes 2025, marking his 8th year earning a top 3 spot and multiple #1 rankings.
Businessman in a suit works on a laptop while sitting on a bar chart column, with an upward red line
April 9, 2025
Discover how CapWealth’s portfolio management strategies help investors stay focused, diversified, and confident during times of market volatility.
April 9, 2025
CapWealth CEO Phoebe Venable tells BNN Bloomberg how to find opportunities amid market sell-off through value-based investing and smart entry points.
Tim Pagliara joins BBC to discuss the impact of tariffs on financial markets.
April 8, 2025
Tim Pagliara breaks down the impact of trade tariffs on markets, inflation, the US dollar, and jobs—highlighting key economic shifts and strategies.
A black and white logo for the Wall Street Journal
April 3, 2025
Discover a key reason for the selloff as CapWealth CEO Phoebe Venable weighs in on market uncertainty and Trump tariffs with The Wall Street Journal.
Headshot of Tim Pagliara; ranked #6 in 2025 Barron's Top Advisor list.
March 27, 2025
Tim Pagliara of CapWealth rises to #6 in 2025 Barron’s Top Advisor in Tennessee—the only RIA in the top 10. Discover his client-focused approach.
Jennifer Pagliara Horton is being interviewed on Fox News about Wall Street worries
March 11, 2025
Stock market worries after Trump tariffs take center stage as CapWealth’s Jennifer Pagliara Horton shares insights on investor strategy.
The Barron's advisor logo is on a dark blue background
March 5, 2025
Nasdaq pops 1.5% as markets rebound. CapWealth CEO Phoebe Venable weighs in on volatility after Trump eases stance on auto tariffs.
A pink piggy bank with a green plank inclined and children holding coins walking up to deposit.
February 24, 2025
Better than a piggy bank, CapWealth’s Hillary Stalker shares 3 smart ways to invest for your kid’s future and build long-term financial security.
Show More

Share Article